The script for the high-profile advertisement had been signed off, the star had been hired and the creative team at the Irish sports betting company Paddy Power was convinced it had scored a win ahead of a big sporting summer. But the ad will never air.
Paddy Power was forced to scrap the planned clip intended to be the cornerstone of its advertising campaign for a busy summer after a backlash from its staff in Britain. The decision was confirmed by two people familiar with the campaign and its demise.
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