The term 'enrollment management' emerged in the 1980s, grew extensively in the 2000s alongside educational consulting firms, becoming a dominant force in higher education, tying revenue with recruitment and admissions.
Stephen Burd criticizes enrollment management for negative impacts like the student-debt crisis, rising tuition fees, reduced financial aid, ranking obsession, and small college closures, presenting a comprehensive evaluation and warning against its damaging effects.
The transformation of college admissions into a numbers-driven field by corporate influences has shifted the focus from the humanistic approach to a data-centered game, according to Burd and contributors to the book 'Lifting the Veil on Enrollment Management.'
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