The changes coming in iOS 18 to Apple Mail, particularly the introduction of AI features and email categorization, will significantly impact email marketing strategies.
Among the most anticipated changes is the introduction of AI-generated email summaries and reply suggestions, which could disrupt traditional email marketing methods.
With significant updates coming to Apple Mail, including new categorization into tabs, email marketers must adapt their strategies to maintain engagement and effectiveness.
The upcoming changes in iOS 18 for Apple Mail necessitate a re-evaluation of best practices for email marketers if they're to stay relevant in a changing landscape.
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