"Apple's Mail Privacy Protection (MPP) compels email marketers to adapt by using tracking capabilities from other clients and devising strategies to measure open rates effectively."
"Understanding how many subscribers currently use Apple Mail is vital for assessing the impact of MPP and for crafting data-driven email strategies moving forward."
"Using tools like Litmus, marketers can track and analyze email opens from various clients to establish reliable metrics amidst evolving privacy standards."
"Creating a subscriber list of non-Apple users allows marketers to understand their audience better, which is crucial in a landscape where MPP changes the way opens are measured."
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