""We've sold about 350 vehicles with the AI agent since we introduced it," Carpenter said. "Our sales agents keep asking who Lily is, because Lily is the name of the online agent who sold the car. The main purpose is to move customers further along the buying journey - so when they do need to interact with our team, we can answer questions faster and make the process more satisfying.""
"Motorpoint said its AI-driven, data-led approach to vehicle sourcing and customer engagement was now fully embedded across its operations. The strategy contributed to an 80 per cent rise in profits to £2.7 million for the six months to the end of September, alongside a 15 per cent increase in turnover to £647.7 million. The strong performance underscores how digital transformation is reshaping the UK's automotive retail market, with Motorpoint using technology to streamline the car-buying experience and boost efficiency at a time when consumer confidence remains fragile."
Motorpoint deployed an AI online agent named Lily that sustained customer conversations and sold about 350 vehicles since its introduction. The AI moves customers further along the buying journey so human teams can answer questions faster and improve satisfaction. A data-led, AI-driven approach to vehicle sourcing and customer engagement is now embedded across operations. That strategy contributed to an 80% rise in profits to £2.7 million and a 15% increase in turnover to £647.7 million for the six months to the end of September. Executives warned that economic uncertainty and proposed tax rises ahead of the 26 November Budget could dampen consumer sentiment.
Read at Business Matters
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