According to PwC's Global Crisis and Resilience Surveys, 96% of organizations have reported experiencing significant crises recently - not including the pandemic. This increase from 69% in 2019 underscores the heightened vulnerabilities organizations face today. As the frequency of disruptive events rises, organizations must rethink their resilience strategies to mitigate the impact of future crises.
The February 2021 Great Texas Freeze severely disrupted H-E-B, leading to empty shelves and temporary store closures. Beyond the operational difficulties, the event highlighted the collective trauma that both employees and customers faced. Anxiety and stress levels soared as people struggled to secure essential supplies, reflecting the emotional toll such crises can have on communities.
Dr. Nelu Nedelea, an organizational researcher, points out that collective trauma is a critical issue in organizational resilience. When crises hit, the emotional and psychological impacts are felt deeply among members. Leaders need to recognize this trauma and harness resilience strategies that focus not only on operational recovery but also on the emotional well-being of their teams.
The heart of the issue lies in understanding collective trauma's effects on both individual and organizational levels. These emotional impacts can lead to decreased productivity and heightened stress among employees if not addressed appropriately. Organizations must acknowledge these dynamics as they navigate the complexities of crisis management and recovery.
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