Romantasy, a subgenre that combines romance and fantasy, is seeing runaway success, with authors like Sarah J. Maas now outselling even her publisher Bloomsbury's previous fantasy blockbuster, the Harry Potter series.
Fuelling the commercial success is the appeal of romantasy's strong female characters, MacNaughton said. But she said it's also being able to step into a whole new world - one complete with mystical animals, fairies, vampires and even monsters.
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