Technology and automation have to happen across all marketing; what we're aiming for is simplicity [and] making advertising work well for consumers. Hopefully, in the next [five] years, our clients will buy more measurable ads. They're more expensive, by the way... but that's where we have to go... We're oversaturated with messages and so many of them are not meaningful.
We know from Hulu that nearly 70% of [subscribers] choose the ad tier. We are starting to see the same trends on Disney Plus; now it's up t
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