Capitalizing on the AI opportunity means prioritizing the development of business acumen over tech know-how. And not seeing it as the solution to every problem.
Don't hammer everything as a nail... the industry shouldn't pick up their AI tool to try and meet all their business needs.
AI is not a universal panacea. It still needs good people, sensible business users and use cases to identify what you need it to do.
Pecherskiy advised marketers to develop a deeper understanding of the problems they're looking to solve, to assess whether their AI tool has solved those business challenges effectively.
#ai-in-advertising #business-acumen #marketing-strategy #programmatic-advertising #ai-implementation
[
Collection
]
[
|
...
]