Some Indian startups are looking to integrate local language support into their AI models to address growing demand from Indian consumers. And a few Indian startups, such as Pepper Content and Pocket FM, are also leveraging AI to create use cases for markets beyond India and enter the U.S. market.
Dev Khare, a partner at Lightspeed Venture Partners India, noted India's opportunities for AI in consumer applications, such as creating content in Indic languages, virtual influencers, short videos, and games using AI.
In 2023, funding for Indian AI startups dropped by nearly 80% to $113.4 million, contrasting the $16.2 billion AI funding in the U.S. and highlighting the challenges faced by Indian startups.
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