Has AI oversaturation already killed the opportunity to stand out?
Briefly

AI can only take existing information and process it, so the oversaturation of web content only exists if you are not creating something unique. Brand expert opinions, unique application of USPs, being on the cutting edge, and positive customer experiences are ways AI cannot replace.
Consumer bias favors human content over AI-generated content, indicating the potential for challenger agencies to observe and avoid excessive investment in AI-driven creativity.
Read at The Drum
[
]
[
|
]