Fake, Satirical Startup 'Replacement.AI' Puts Up Haunting Billboards In SF, NYC
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Fake, Satirical Startup 'Replacement.AI' Puts Up Haunting Billboards In SF, NYC
"Replacement.AI appeared on the internet, and on billboards, in the last couple of weeks, with a website, a LinkedIn profile, a YouTube channel, and an Xitter account, the latter of which has been posting troll-y messages and retweets since September 25. One example: "AI can now tell people how to build bioweapons. However, we have made our users pinky promise that they won't use our AI model for nefarious purposes. Let's hope they keep their promise!""
"Two billboards went up in SF's Castro neighborhood sometime last week or the week before, as first reported by KRON4, one of which is advertising Replacement.AI's fake product, amusingly named HUMBERT after the notorious pedophile narrator of . The text of the billboard, which shows a childlike drawing of a child in bed, with some menacing robot arms reaching out from under the bed, says, "AI does your daughter's homework. Reads her bedtime stories. Romances her. Deepfakes her. Don't worry. It's totally legal.""
"A similar billboard appeared in late September in New York's Times Square, and another billboard has gone up on SF's Lombard Street. The fake company's website has some even more incendiary taglines on it, which are nonetheless evocative of things many of us have already seen on billboards along 101 driving into and out of San Francisco, from real AI startups pitching how their product can replace costly humans. "Humans no longer necessary," says the landing page of Replacement.AI's website."
Anonymous pranksters created Replacement.AI with a website, LinkedIn profile, YouTube channel, and Xitter account and purchased billboards in San Francisco and New York. The campaign posts troll-y messages and retweets, including a mock claim about AI enabling bioweapon construction followed by a sarcastic 'pinky promise' against misuse. One billboard advertises a fake product named HUMBERT and depicts a child and menacing robot arms with text about AI deepfaking and romancing children. Another billboard thanks artists for donating work to AI 'uncompensated.' The landing page proclaims 'Humans no longer necessary.' Billboards appeared in Castro, Lombard Street, and Times Square.
Read at sfist.com
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