"In a post on X, Mr Worthy, 34, shared a disturbing advert for the app, writing: 'What if the loved ones we've lost could be part of our future?' Mr Worthy, who starred as Dez Wade on the Disney Channel series Austin & Ally, added that his company, co-founded with Hollywood producer Russell Geyser, is 'building a living archive of humanity'."
"The controversial advert shows a pregnant woman speaking to an AI recreation of her deceased mother through the app, which is titled 2wai. The video then jumps forward in time, showing the 'grandmother' reading a bedtime story to the newborn baby boy, talking to them as they return from school, and discussing the birth of their own child. Finally, the video shows the woman making a short recording of her mother to create the digital avatar, as a slogan states: 'With 2wai, three minutes can last forever'."
"Social media users have been outraged by the concept, branding it 'objectively one of the most evil ideas imaginable'. Many have found the consequences of this technology fundamentally appalling, with one commenter describing the app as 'demonic, dishonest, and dehumanizing.' The 2wai - pronounced 'two way' - is now available for iOS devices on the App Store and allows users to create virtual avatars, which the company calls a 'HoloAvatar'. These are essentially animated interfaces for chatbots, designed to look like real or fictional individuals."
Calum Worthy promoted an app called 2wai that uses artificial intelligence to create avatars of deceased individuals. The company, co-founded with producer Russell Geyser, described the project as a 'living archive of humanity' in promotional material. The advert depicted a pregnant woman interacting with an AI recreation of her late mother, then showed the 'grandmother' reading to the woman's child and later communicating across generations. 2wai offers 'HoloAvatars'—animated chatbot interfaces modeled on real or fictional people—and includes default avatars like a trainer, astrologist, and chef. The app can create avatars from a three-minute recording, and is available on iOS.
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