"Fans tired of waiting for the next Frozen sequel or the next chapter in the Star Wars saga may soon have new ways to engage with those worlds by creating their own content using Disney's IP. That was the tantalizing hint Disney CEO Bob Iger dropped during an earnings call Thursday, as he described how the company is exploring ways to make the Disney+ subscription-based streaming service more interactive, and customizable for users."
""AI is going to give us the ability to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content," Iger said. Disney+ declined to offer additional details about what form these new creative tools might take or which tech companies were involved in the negotiations. Meanwhile, AI remains a concern in many parts of the entertainment industry, with many companies including Disney engaged in lawsuits against AI players for copyright infringement."
Disney is exploring ways to make Disney+ more interactive and customizable by enabling subscribers to generate and share content built from Disney-owned stories. Conversations with artificial intelligence companies are underway, though specifics about tools or partners have not been disclosed. The company emphasizes protecting its intellectual property and guarding against uses that could dilute or misuse Disney IP. Legal concerns persist as entertainment companies pursue litigation against AI players for alleged copyright infringement. Other streaming services are similarly rethinking personalization and interactivity to deepen user engagement.
Read at www.npr.org
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