"We're making sure that no one turns over their name, image, and likeness to unscrupulous people without representation," Newsom said, emphasizing the need for protection in the digital age.
AB 2602 requires clear consent and legal representation for performers regarding the use of their digital likeness, significantly enhancing their control over their image.
AB 1836 mandates that permission from a performer's estate is required before creating a digital replica after their death, closing a loophole that could be exploited by AI companies.
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