#x
#x

Marketing

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Platform formerly known as Twitter, now X, appoints new safety executives after leadership shakeups post-Musk acquisition.

Ongoing concerns about content moderation, misinformation, hate speech on X leading to loss of big-name advertisers. [ more ]

Adweek

Marketing

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.

SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]

Investing.com

23 years ago

Marketing

Musk's X to let brands run ads next to certain creators By Reuters

Twitter's advertising platform, X, will allow advertisers to run video ads next to specific content creators.

This move aims to address advertisers' concerns about appearing next to unwanted posts on the platform. [ more ]

moreelon-musk

#video-first-platform

Lindsey Gamble

Marketing

X, Formerly Known As Twitter, Is Launching A YouTube-Like TV App - Lindsey Gamble

X is launching a dedicated video app for smart TVs, advancing towards a 'video-first platform.' [ more ]

The Drum

Online marketing

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.

However, there is skepticism due to lack of transparency and vague claims about user engagement. [ more ]

morevideo-first-platform

#advertising

Benzinga

Canada news

Could Other Social Media Platforms Learn From X's Cannabis Advertisement Strategy?

X is a pioneer in allowing open discourse and advertising for cannabis-related products, supported by a robust legal team. [ more ]

Digiday

Marketing

Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands

X is focusing on brand safety initiatives, facing skepticism due to past turnover in safety team.

Recent new hires and stability in the safety team at X may signal a positive shift in brand safety efforts. [ more ]

The Information

Marketing

MrBeast Gives New Life to X's Creator Plans

MrBeast's videos on X, the social network formerly known as Twitter, have been gaining extra visibility.

X is now allowing advertisers to run ads at the beginning of popular creators' videos. [ more ]

The Messenger

Marketing

Walmart Has Stopped Advertising On X

Walmart is no longer advertising on Elon Musk's social media platform X, following other major corporations like Disney, IBM, and Apple.

Advertisers have left the platform after incidents involving pro-Nazi content and Musk's endorsement of an anti-Semitic tweet.

Musk apologized for his tweet but also told advertisers to 'go fuck yourself,' further alienating its corporate base. [ more ]

WSJ

Tech industry

Walmart Stops Ads on X, Joining the Advertising Exodus

Walmart has halted advertising on Elon Musk's X

The halt is due to poor ad performance, not a change in advertising policies [ more ]

Cbsnews

Marketing

Walmart says it has stopped advertising on Elon Musk's X platform

Walmart is scaling back its advertising on X (formerly known as Twitter) and shifting to other platforms.

X is facing an advertiser exodus after owner Elon Musk's support for an antisemitic post on the platform. [ more ]

moreadvertising

Social Media Today

2 months ago

Online Community Development

X Adds Adult Content Setting for Communities

X is rolling out a feature for users to create adult content communities with proper labeling.

The new feature aims to filter out NSFW content for users who have specified their age, making Communities safer. [ more ]

#group-chat

Social Media Today

2 months ago

Social media marketing

X Increases Group Chat Limit to 256 Members

X expanded chat member limit to compete with other apps like Discord.

Social media apps are shifting focus to enclosed groups and direct messaging. [ more ]

Social Media Today

2 months ago

Social media marketing

X Increased Group Chat Limit to 256 Members

X expanded group chat limit to 100, then 200, now more for competitive edge.

X focusing on enabling broader group discussions influenced by platforms like Discord. [ more ]

moregroup-chat

#social-media

Mashable India

Marketing

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.

CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake. [ more ]

Investing.com

23 years ago

Marketing

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.

This move aims to help brands prevent exposure to unwanted posts on the site. [ more ]

Exchangewire

Marketing

93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta's Efforts to Detect AI Content - ExchangeWire.com

Over 90% of 18-24 year olds engage with sport on social media at least weekly

X strikes a deal with WWE to launch WWE Speed, a new weekly video series exclusive to the platform [ more ]

moresocial-media

#advertisers

www.nytimes.com

Marketing

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.

X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.

Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]

The Drum

Online marketing

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X

Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation [ more ]

AP News

Marketing

X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant

Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.

Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise. [ more ]

moreadvertisers

PR Daily

Marketing

New social media features and updates to know this week - PR Daily

X CEO Linda Yaccarino announced that all Premium users in the US can now post job opportunities on their personal X accounts.

X used MrBeast to boost its Amplify video program, causing controversy when the platform misrepresented how he earned money on the platform. [ more ]

The Verge

Austin

X plans to create a content moderation 'headquarters' in Austin

X plans to hire 100 full-time employees for a new trust and safety office in Austin, Texas.

The team will focus mainly on child sexual exploitation moderation and other content moderation enforcement. [ more ]

The Verge

Artificial intelligence

X appears to block Taylor Swift searches... barely

X has apparently blocked searches for Taylor Swift in response to the proliferation of graphic AI fakes of the artist on the platform.

There are workarounds to the block, such as using different search terms or adding additional words to the search. [ more ]

#android

Social Media Today

Digital life

X Launches Audio and Video Calls on Android

X has added audio and video calls for Android users, a feature that was previously available only on iOS.

The feature is only available for X Premium subscribers, and it is unclear if it is available for Premium Basic users. [ more ]

Social Media Today

Digital life

X Launches Audio and Video Calls on Andoid

X has added audio and video calls for Android users, a feature previously available on iOS.

The feature is only available to X Premium subscribers, and it's unclear if it's available to Premium Basic users. [ more ]

GSMArena.com

Digital life

X brings audio and video calls to Android

X now supports voice and video calls on Android.

Users need a premium subscription to make outgoing calls, while free tier users can only receive incoming calls. [ more ]

Engadget

Digital life

X introduces audio and video calls for Android users

X is rolling out audio and video calling for Android users, expanding the feature from iOS.

Audio and video calling on X is primarily available to premium subscribers, but all users can receive calls. [ more ]

moreandroid

Social Media Today

Online marketing

X Expands Partnership With IAS on Vertical Video Ad Placement

X's team has been misleading in their communication about the platform's performance and it's hard to trust the numbers they share.

X has announced a partnership with Integral Ad Science to ensure brand safety for vertical video ad placements. [ more ]

www.mediaite.com

Law

Judge Denies Elon Musk's Legal Bid To Stop California Law Over Social Media Moderation

Elon Musk's X, formerly known as Twitter, lost a bid to temporarily halt a California law demanding social media platforms share their terms of service and provide semiannual reports to the state government over how content is moderated.

www.vice.com

Marketing

X Lags Behind TikTok, Meta In Restricting Nudify' Apps for Non-Consensual AI Porn

X, formerly known as Twitter, is lagging behind TikTok and Instagram in restricting the reach of nudify services.

TikTok and Meta have implemented controls and blocked search terms related to nudify apps, while X has not. [ more ]

New York Post

Privacy technologies

Smaller businesses eye ad vacuum on X after blue-chip firms ditch site

Small and medium-sized businesses are capitalizing on major advertisers pulling their ads from X by buying ads at a lower cost.

X is heavily reliant on advertising revenue and is experiencing a drop in ad revenue due to the exodus of big advertisers. [ more ]

The Economist

Marketing

Elon Musk's X is especially vulnerable to an ad boycott

Elon Musk's response to firms pulling ads from X shows his disdain for the advertising industry.

X is facing concerns about unsavoury content on the platform and the departure of big advertisers. [ more ]

Digiday

Marketing

Advertising on X right now might not be all bad - for some

Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.

While major brands are leaving the platform, there is still an audience for advertising on X. [ more ]

Exchangewire

Marketing

Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing

Tech companies X and OpenAI have been facing turbulent times.

X faced criticism for ads appearing alongside extremist content while OpenAI saw its CEO dismissed and then reinstated.

Podcast ad spend in Australia increased by 88% in Q3. [ more ]

Benzinga

Marketing

Mark Cuban Challenges Elon Musk On Twitter Ad Efficacy - 'That's The Real World Today' - Meta Platforms (NASDAQ:META)

Mark Cuban questions the effectiveness of advertisements on social media platform X, formerly Twitter, and raises concerns about advertisers' results on the platform.

Elon Musk has implemented changes on X, such as sharing advertising revenue with creators, but advertisers are leaving the platform.

Cuban emphasizes that if ads on X were effective, businesses would tolerate hate speech, but the platform doesn't provide the same returns as other platforms. [ more ]

TechCrunch

Marketing

X loses Paris Hilton's 11:11 Media partnership in latest brand pull-out | TechCrunch

Paris Hilton's media company, 11:11 Media, is pulling out of its partnership with X (formerly Twitter) due to concerns about antisemitism and pro-Nazi content on the platform.

Numerous other high-profile brands, including Apple, Disney, and Warner Bros., have already paused or stopped their spending on X due to brand safety concerns.

Despite X's claims about having brand safety controls in place, a report showed that ads were running next to hateful content on the platform. [ more ]

Mashable

Marketing

Not even Paris Hilton wants to advertise on Twitter / X

11:11 Media has suspended its ads on X due to the platform's current issues.

The status of Paris Hilton's reported partnership with X remains unclear.

X has been losing ad revenue since Elon Musk acquired the company last year. [ more ]

Exchangewire

Marketing

X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool

X sues watchdog group Media Matters

Spotify skirts Android app store fees with secret Google deal [ more ]

Rolling Stone