The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger
Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.
A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers. [ more ]
Is the digital marketing grass really greener in walled gardens? | MarTech
Understanding benefits and limitations of big tech walled gardens like Google, Meta, and Amazon in digital advertising is crucial for crafting effective strategies. [ more ]