#walled-gardens

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AdExchanger
3 weeks ago
Data science

First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchanger

Advertisers are heavily investing in first-party data strategies despite challenges and costs. [ more ]
AdExchanger
1 month ago
Marketing

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchanger

Hollywood creatives face challenges with new performance-based payment policies proposed by streamers. [ more ]
#the-trade-desk
AdExchanger
1 month ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
The Motley Fool
2 months ago
Privacy technologies

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content
The Trade Desk offers a unique digital advertising platform called Kokai [ more ]
AdExchanger
1 month ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
The Motley Fool
2 months ago
Privacy technologies

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content
The Trade Desk offers a unique digital advertising platform called Kokai [ more ]
morethe-trade-desk
Digiday
1 month ago
Marketing

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.
Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards. [ more ]
MarTech
2 months ago
Marketing tech

DOJ lays siege to Apple's walled garden | MarTech

Apple sued by DOJ for alleged smartphone market monopoly
Apple accused of making it difficult to switch out of its ecosystem [ more ]
AdExchanger
4 months ago
Marketing tech

What's Behind Big Platform Partnerships?; Walmart's Vizio Vision | AdExchanger

Individual platforms are now partnering to allow one-to-one user targeting and other use cases among themselves.
Walmart is rumored to be in negotiations to acquire smart TV manufacturer Vizio, which would give Walmart access to valuable ad sales data. [ more ]
AdExchanger
4 months ago
Marketing tech

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.
A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers. [ more ]
MarTech
4 days ago
Marketing

Is the digital marketing grass really greener in walled gardens? | MarTech

Understanding benefits and limitations of big tech walled gardens like Google, Meta, and Amazon in digital advertising is crucial for crafting effective strategies. [ more ]
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