#personalized-strategies

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The Drum
1 month ago
Privacy professionals

Healthy cookies: Why it's still so hard to get healthcare professionals to opt in

Amid data deprecation, healthcare marketing faces challenges balancing data acquisition and privacy concerns, requiring personalized strategies to enhance cookie acceptance rates for HCPs. [ more ]
Digiday
1 week ago
Marketing

Digital OOH's growth has media agencies make more use of its data and measurement options

Digital out of home media is evolving beyond traditional billboards with data engagement and emerging technologies. [ more ]
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