5 Ways Email Marketing Can Help Nurture Strong Customer Relationships - Litmus
Great email marketing is like building relationships: it starts with a good impression, requires understanding, respect, and personalization to stand out and nurture long-term commitment. [ more ]
Make Every Subscriber a Winner: How to Use Email Scratch-Offs - Litmus
Use email scratch-offs strategically by segmenting the audience, creating multiple versions, and capitalizing on special occasions for engagement. [ more ]
How to collect email addresses like a pro: 22 surprisingly simple tips for beginners
Email is a powerful digital marketing tool, requiring a quality subscriber list, achievable through various tactics like simple signup forms or lead magnets. [ more ]
How to produce brand-approved email designs on time and on budget | MarTech
Marketers often rely on email shortcuts that harm performance, like image-based designs and poor rendering. It's crucial to consider various factors for effective email campaigns. [ more ]
The marketer's guide to automating customer engagement | MarTech
Delivering personalized experiences at each customer touchpoint in 2024 will be an essential expectation, facilitated through automation for efficiency and improved customer relationships. [ more ]
Real estate email marketing: Turning potential buyers and sellers into clients | AWeber
Email marketing is crucial for realtors to connect with potential home buyers and sellers by building a targeted audience and ensuring future interactions. [ more ]
6 Ways to Manage Your Email List Like a Pro | Entrepreneur
Email marketing holds immense power with up to $45 ROI for every $1 spent. A meticulously maintained email list is crucial to avoid spam folders and boost conversions. [ more ]
Litmus Live is a significant event for email marketers, evolving from in-person to virtual formats, ensuring accessibility and valuable content for global audiences. [ more ]
Email Marketing Courses: Our Top Picks for Success
Investing in an email marketing course can significantly enhance your email campaign results by providing deep insights and proven strategies. [ more ]
Different types of email marketing campaigns include Promotional, Newsletter, and Lead Nurturing Emails, each serving distinct purposes for engaging with subscribers. [ more ]
Help! My Email Is Broken: Eight Common Errors + Fixes
When sending emails, unexpected issues can arise, leading to damaged email reputation and lost subscribers. Incorporating safeguards, monitoring, and testing can prevent broken emails. [ more ]
It's time to turbocharge our path to email innovation | MarTech
Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success. [ more ]
Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message - Litmus
Transactional emails are specific to exchanges like receipts or confirmations, should not include promotional content, and allow opt-out options.
Transactional emails are informational in nature and should be focused on facilitating or updating customers on transactions, not promoting products or services. [ more ]
Can You Really Earn a Living from Blogging? - My Money Chronicles
Blogging takes time to become profitable, typically 1-2 years.
Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]