Driving growth through data: Optimizing the retention stage | MarTech
Data is crucial in retaining existing customers by building relationships and providing ongoing value through loyalty programs and personalized experiences.
Key data types at the retention stage include customer demographics, purchase history, engagement data, and loyalty program data. [ more ]
Google launches new AI-powered features for Performance Max campaigns | MarTech
New features in PMax beta for high-value customer acquisition and customer retention. Detailed demographics, budget pacing insights, IP exclusions, and Final URL expansion now available for advertisers. [ more ]
Customer retention is more profitable than customer acquisition.
Onboarding should aim to establish credibility, communicate core value, set up the product, encourage regular usage, and guide users to a steady state. [ more ]
Cancellation Email Examples I Love (For Your Inspiration)
Cancellation emails can help change a churned subscriber into a retained customer by showing understanding and value.
Even if a cancellation email doesn't immediately win back a customer, it can leave a positive impact and potentially create future opportunities. [ more ]
How improving the end-user experience boosts business growth
The end-user experience encompasses all interactions with a digital service and greatly impacts customer satisfaction and loyalty.
Monitoring the end-user experience provides actionable insights to enhance performance and optimize the user journey, leading to customer retention and business growth. [ more ]
Metrics are important for gauging the health of your product, including customer retention.
Churn is a measure of the number of customers a business loses over a certain period of time and is an indicator of customer satisfaction and loyalty. [ more ]
How Beauty Brands Use Influencer Software to Lift Customer Retention
Beauty brands face challenges in aligning influencers with customer retention, earning enough content for testing, and targeting specific types of beauty creators for niche product launches.
Many beauty brands choose influencer platforms out of panic, but most platforms do not support an always-on, retention-focused strategy. [ more ]
Why & When Customer Lifecycle Automation is Critical in Your Business | Entrepreneur
Lifecycle automation refers to automating and optimizing customer interactions at every stage of their journey throughout an entire product or service's lifecycle.
Companies that invest in improving customer experience through lifecycle automation see improvements in customer retention, satisfaction, and upselling/cross-selling. [ more ]