#content-diversification

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AdExchanger
1 month ago
Media industry

Gannett's Digital Ad Business Gets A Boost From Non-News Partnerships | AdExchanger

Gannett experienced growth in Q1 2024 with digital revenue up 2.9% year over year, driven by partnerships and diversified revenue streams. [ more ]
Adweek
3 months ago
Marketing

NBCU's Romina Rosado on the Evolutiotion of Media Consumption

Diversification of content offering
Adapting to younger audience preferences [ more ]
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