#audience-growth

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Digiday
1 week ago
Media industry

How sending fewer emails and content previews improved The New Yorker's newsletter engagement

The New Yorker improved engagement and subscriber conversion by sending fewer, more curated newsletters. [ more ]
#influencer-marketing
Digiday
1 week ago
Marketing

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity. [ more ]
Digiday
2 months ago
Marketing

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram - which may hurt creators

Creators on TikTok might face challenges if brands shift ad dollars to platforms like Instagram and YouTube Shorts.
Diversifying across various platforms is crucial for creators to mitigate risks of losing audience and revenue. [ more ]
moreinfluencer-marketing
Shopify
1 week ago
Marketing

How To Make and Sell Merch Your Fans Will Love (2024) - Shopify

Creating and selling merch can engage fans, create brand ambassadors, and generate revenue. [ more ]
The Hill
1 month ago
Marketing

Record Digital Engagement for The Hill

The Hill had a record-breaking performance in Q1'24 with 34M monthly unique visitors and 87M average visits, outperforming competitors like Bloomberg, Axios, and Politico. [ more ]
Digiday
1 month ago
Marketing

How Newsweek is pursuing audience and revenue growth this election year

Presidential election year may not maximize revenue due to platform issues and ad market challenges. [ more ]
english.elpais.com
1 month ago
Digital life

Why Facebook has been filled with Jesus Christs made with eggs, spaghetti or cauliflowers

Facebook promotes AI-generated Jesus images for audience growth. [ more ]
Axios
2 months ago
Media industry

LinkedIn doubles down on news as social rivals retreat

LinkedIn prioritizes journalism, investing in news partnerships globally.
LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers. [ more ]
Podcaster News
3 months ago
Podcast

Travis Albritton Joins Amaze Media Labs As Head of Marketing - Podcaster News

Travis Albritton joins Amaze Media Labs as Head of Marketing
Focus on audience lift services and branded content. [ more ]
Entrepreneur
4 months ago
Marketing

The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut | Entrepreneur

Creators can get paid for their content by utilizing underutilized approaches.
One approach is to host multi-day virtual summits, leveraging speakers' audiences and pitching products during the event. [ more ]
The Verge
4 months ago
Media industry

CNN's big plan to save itself is to be everywhere your phone is

CNN plans to merge its TV, streaming, and digital news-gathering groups into one team to grow its audience and survive in a post-cable world.
CNN CEO Mark Thompson recognizes that the smartphone is now more important than TV for consuming news, and is working on finding ways to get people to use CNN on their phones. [ more ]
Forbes
6 months ago
Social media marketing

Unlock The Secrets To Growing Your Audience: 5 Proven ChatGPT Prompts

Having a large audience is crucial for business growth and success.
ChatGPT can help in finding and engaging with your target audience.
Focus on specific platforms where your ideal customers spend time.
Redirect people from dormant accounts to active ones. [ more ]
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