How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources
Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
Temu and Shein Are the 'Jaws' of Digital Advertising
Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers. [ more ]
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.
The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis. [ more ]
The Home Depot renueva su oferta de retail media en busca de dolares publicitarios
Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.
The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities. [ more ]